One future change Essay Example | Topics and Well Written Essays - 1000 words - 1

One future change - Essay ExampleIn this regard, a many-to-many model of communication has replaced the latter, requiring judicatures to implement multiple online communication strategies that can counter any challenges in the event of a crisis.In the words of Gonzalez & Smith (2010) the new internet environment demands that organizations be advised of facts that there is instant access to information by their audiences, stakeholders are today more scattered disposed the diversity of media available online, people with issues against organizations can with the help of the internet, quickly mobilize to protect their interests and the traditional position of mass media as a gatekeeper and disseminator of information does not exist anymore. For these reasons, organizations hire evolved in their communication to audiences by being more proactive online. Pro-activity in this context require them to occupy their audience on all platforms and respond to their concerns so that in the e vent of a crisis, the mechanisms are already in place and good relationship with the online audience created.Even with many organizations having implemented online crisis management strategies, the bordering few years will see an acute improvement in how some of these organizations shape their lively frameworks. In this regard, the following can be picked out as the critical issues from Gonzalez & Smiths (2010) bind that will possible be expanded in the short termCorrectly understanding an organizations audience As explained by Gonzalez & Smith (2010), an organization in the building materials manufacturing industry does not have a savvy audience as a gaming software company. These two entities cannot, therefore, plight the same crisis management strategy in the online world. Most organizations engage in business- to- business and business- to- individual levels, and this calls for a proper understanding of the audience segments so that commensurate communication models are